Cosmetics & Consumer Products

Together we generate added value for your customers and sustainable growth for your company.

The cosmetics & consumer products sector is currently being shaped by digital channels, especially in the areas of shopping and brand experience. With the expansion of digital technologies and changing consumer behaviour, intelligent value chains and effective processes must be designed in order to continue generating sustainable growth. In the FMCG sector, consumer goods companies are the pioneers of the digital transformation – with online brands growing up to four times faster than established companies.

Bunsen Consulting supports leading family businesses in the (natural) cosmetics and FMCG industries as well as start-ups to understand new market dynamics, identify opportunities and establish sustainable strategies. Options include the acquisition of start-ups, the adaptation of creative marketing methods and the development of incubators within the company.

We will assist you with our 4-phase model to holistically understand your consumers and develop a new strategy to better meet their needs. This could be a future success strategy, e.g. the realignment of your business model, or a change from mass market to an individual portfolio strategy.

Our support will contribute to your success:

Identification of new business models and development of a sustainable corporate strategy
Analysis and evaluation of market developments and consumer behaviour
Generation of sustainable customer added value and long-term growth for your organisation
Significant increases in sales, profitability and measurable transparency
Strategic problem-solving as well as development and implementation of various innovation, development and cost reduction programs